![]() ![]() The results leave your blog or website looking at the Wild West of basic grammatical conventions. Without guidelines to enforce consistency, it’s easy to allow your content to become a formatting free-for-all where commas roam free, and nothing follows a clear logic. While not necessarily a fatal mistake by any means, it does often lead to content that looks sloppy. Unfortunately, many brands forego style guides and choose to wing it instead. When your writing is crisp, clear, and easy to understand, audiences will likely leave your site with a positive impression. Rather, has multiple sclerosis.” Resourcesįor more tips on writing on brand at Missouri State, visit the Editorial Style Guide or contact us at with specific questions.Clarity and consistency are the building blocks of great content. “Avoid descriptions that connote pity, such as afflicted with or suffers from multiple sclerosis. Fox swaying noticeably from the effects of Parkinson’s disease drew nationwide attention. If a description must be used, try to be specific about the type of disability or symptoms. ![]() “Do not describe an individual as disabled or handicapped unless it is clearly pertinent to a story. Refer instead to an attempted suicide.” Disabled, handicapped “Do not refer to an unsuccessful suicide attempt. The verb commit can bring the connotation of a criminal act. “Avoid using the phrase committed suicide.” Instead, if this tragedy occurs, use an alternate like “killed himself, took her own life or died by suicide.” Don’t spell out numbers in casual uses or formal names.” Exception: The first word after a colon is always uppercase in headlines. ![]()
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